Adobe® Wave™ is an Adobe AIR application and Adobe hosted service that work together to enable desktop notifications. It helps publishers stay connected to your customers and lets users avoid the email clutter of dozens of newsletters and social network update messages.
Learn more about Adobe Wave here…
Hello has created a feed which allows followers to receive notifications about the latest buzz from inside and outside the company.
To introduce users to the Adobe Wave notifications, there is a customizable subscription badge for the feed. Clicking on this badge will initiate a two-click sign up flow and start for you receiving notifications (you will be prompted to install Adobe Wave or Adobe AIR if needed).