Adobe MAX 2008 Schedules

Having returned from Adobe MAX NA 2008 recently, it’s apparent that the EMEA version is so much smaller than the one in the US.

First of all, the US one was attended by more than 5000 people and the one in Milan has reached 1400 registrations (ref. http://onflash.org/ted/2008/11/max-europe-prep-in-milano.php).

The much lower number of attendees obviously reflects on the number of sessions, so I have chosen to share my agenda’s. There are some sessions only found in the NA agenda, which I would really have liked to see people in Europe get access to as well. Among those are the very technically concrete sessions such as “Extending Flex Builder” and the inspirational session “Dynamic Sounds” by infamous Andre Michell.


Adobe MAX EMEA 2008

Monday, December 1, 2008

09:30am – 11:00am MAX 2008 Opening General Session Auditorium

11:30am – 12:30pm Here Be Pixels Yellow 2

02:00pm – 03:00pm Optimizing Adobe AIR for Code Execution, Memory, and Rendering Red 1

03:15pm – 04:15pm Testing Your Flex Applications Yellow 2

04:30pm – 05:30pm Community and Flash Player Yellow 2

05:30pm – 09:30pm Welcome Reception in Community Pavilion Level 1


Tuesday, December 2, 2008

09:00am – 10:00am Developer Best Practices with Flex Yellow 2

10:30am – 12:00pm General Session Auditorium

01:30pm – 02:30pm Anatomy of a Seriously Sophisticated Adobe AIR Application Blue 2

02:45pm – 03:45pm Flex Development with Cairngorm Blue 1

04:00pm – 05:00pm Wireframing Experiences and Applications Red 2

05:30pm – 07:00pm Sneak Peeks Auditorium, Level 2

08:00pm – 11:30pm Customer Appreciation Event Special Offsite Location


Wednesday, December 3, 2008

09:00am – 10:00am Flash Player Internals Yellow 3

10:15am – 11:15am Mixing Open Source and Commercial Software Yellow 1

11:30am – 12:30pm Finding Away3D Yellow 2

01:30pm – 02:30pm Looking Ahead to the Next Version of Flex Builder Red 1

02:45pm – 03:45pm Structuring Your Development Team to Get the Work Done Yellow 1

04:00pm – 05:00pm Forms Gone Wild (2008) Red 1


Adobe MAX NA 2008

Monday, November 17, 2008

09:30am – 11:00am MAX 2008 Opening General Session Moscone West, Level 3 Ballroom

11:30am – 12:30pm Flash Player Internals Moscone West 2024

02:00pm – 03:00pm The Holistic Design Process for Interactive Agencies Moscone West 2020

05:00pm – 06:00pm Introduction to Thermo and the Next Generation of Flex Moscone West 2024

06:30pm – 08:30pm Welcome Reception in Community Pavilion Level 1, Moscone West

08:30pm – 10:30pm Birds-of-a-Feather and Meet the Team Level 2, Moscone West


Tuesday, November 18, 2008

09:00am – 10:00am Best Practices for Developing with Flex in a Team Moscone West 2004

10:30am – 12:00pm General Session Moscone West, Level 3 Ballroom

01:30pm – 02:30pm Dynamic Sounds in Flash Player 10 Moscone West 2024

03:00pm – 04:00pm Flex Project Workflows Moscone West 2002

04:30pm – 05:30pm Building Applications with Thermo Moscone West 2003

06:00pm – 07:30pm Sneak Peeks Level 3, Moscone West

07:30pm – 10:30pm Customer Appreciation Event de Young Museum


Wednesday, November 19, 2008

09:30am – 10:30am Extending Flex Builder Moscone West 2022

11:00am – 12:00pm Debugging and Profiling with Flex Builder Moscone West 2011

02:00pm – 03:00pm Designing in a Developer’s World Moscone West 2022

03:30pm – 04:30pm Here Be Pixels Moscone West 2002

05:00pm – 06:00pm Inside the Adobe AIR Cook-off: The Best Show Off Their Winning Chops Moscone West 2008


NASDAQ Market Replay won Adobe MAX Award

NASDAQ Market Replay won the Best Enterprise Application in the Adobe MAX Awards 2008 at the Adobe MAX conference in San Francisco.

The Powerful NASDAQ Market Replay application enables investment professionals to replay the market by slowing it down to the millisecond level for moment-in-time insight into trade histories.

The creative department at Hello helped Adobe design the NASDAQ Market Replay application, which helps investors by providing a validated replay and analysis of securities listed on all major U.S. equity markets. It is an essential part of a trader’s job to keep pace with the fast changing financial markets. As market data is played out over time on the trading floor, we wanted to represent this visually. We took our inspiration from sound editors when we designed the user experience. Similar to a sound sampler, you can replay a snippet of the entire data. One of the challenges was that a whole day of trading, for example in Apple stocks, can result in a 45 MB text file (trades are recorded down to the millisecond). Due to the massive amount of data that investors have to deal with daily, we used the Adobe Air framework. This platform lets you work with data offline, and only updates when a user requests it from the server. What came out the other end was a seamless user experience, allowing for data to become tangible in a smooth zooming algorithm that constantly redraws the screen as the user moves in and ponders the finer details of a market-play.

User needs drove the feature set here, making sure that we ended up with a focused, easy-to-use application and an elegant interface. Hello produced the IA, interaction design, algorithm – as well as the visual user experience for the NASDAQ Market Replay.

Alongside Adobe and NASDAQ, Hello took the challenge of making intangible mountains of data into an innovative and useful solution that resulted in giving a very high brand value for NASDAQ.

Learn more – and try the application here…

Adobe interviews Claude Courbois of NASDAQ OMX



Adobe MAX NA 2008

Adobe MAX NA 2008 is over… it’s been great to be here in Adobe’s HQ city and meeting all the people responsible for the tools that we use every day.

It’s amazing how clever Adobe is in combining both driving the development by research and innovation as well as responding to the changes to the industry that more than ever puts strains on technology companies.

Now, to recap 2 of the really big things that have been presented to the public on this year’s MAX.

Flash Catalyst
This is the kind of application that fills such a critical role in our industry, so it’s really easy to get it wrong… so to be honest, I was very concerned about how Adobe were going to go about it… but to my positive surprise, Adobe has really been good at interpreting the needs of interactive agencies and created a tool that was even better than what I thought would be a good result. The seamless integration between CS4 and Flash Catalyst through a common object model and Flex Builder through FXG is actually better than I had hoped for.

Almost every application being built now and in the future will include elements of collaboration. Furthermore will future applications be using the internet as a part of its native architecture and base itself on functionality it gets from services in the cloud. These factors all point to a framework such as Cocomo, I can’t wait to be able to use it in applications now that it’s made it through to the public beta state during Adobe MAX in San Francisco.

(This picture is taken with my iPhone at the Keynote speech Monday)


”MyHome – Your Intelligent Home” is in the Adobe MAX awards finals !

Now its official… “MyHome – Your Intelligent Home” is an Adobe MAX awards finalist.

This is off course a great honor considering the rather short time HelloGroup has been in business and how relatively recently we added development of RIA’s for the Adobe Flash platform to our services.

When we at HelloGroup do something – I suppose we do it so it eventually makes a difference.

Check it out…